How we work
five clear steps.
We don’t start with a long strategy presentation, but with one question: what may a customer cost you? From there we get to work, and we keep you informed along the way.
The five steps
The five steps.
We look first.
Share your accounts and we read them against your own numbers: what you pay per result, what may be measured incorrectly, and where budget isn’t paying off. You get the list within 5 working days. Free, whether you become a client or not.
We agree on one number.
What may a customer cost, given your margin and how often they come back? That becomes the ceiling. Every decision after that is measured against it, so budget discussions rest on numbers rather than opinions.
We fix the measuring.
Before we spend a euro, we check what’s being counted: events, values, consent and double counts. Reliable measurement leads to better decisions, which is why measurement is a service of its own.
We build.
Structure, feeds, creative and landing pages, in a sensible order: first a solid feed, then the bid strategy; first a page that converts, then the media budget behind it.
We keep at it.
The accounts we manage get looked at every day. Every week we sit down together. In between there’s the chat and the phone. And every quarter we check whether that one number still fits your business.
Every day, in your account
We look at your account every day, and keep you informed the same day.
Every day, for the accounts we manage, we look at the same things: spend against budget, cost per result against the ceiling, new search terms, creatives that are losing strength, conversion tracking that stopped working, feed errors, and campaigns that changed overnight.
If something needs attention, we let you know the same day, in the chat or by phone, with the numbers. Usually we act on it within a working day.
Two things you can count on:
- Nothing changes in your budget without your approval. Nothing in a live account runs on autopilot: we spot it, a person decides, and anything that affects your budget goes past you first.
- You don’t have to wait for a meeting. Just send a message and you’ll get an answer.
Instead of a monthly report: four questions, every week.
- What did it cost?
- What did it bring in, in your own numbers?
- What did we change, and why?
- What’s next, and what do we need from you?
We go through them together in the weekly meeting. You also have live access to every account we manage from day one, and it stays yours.
That’s how a small team can do thorough work. If you wonder whether we’re big enough: we keep the team small on purpose, so you always know who’s working on your account.
How we work
“You speak directly with the person doing the work.”
Verdi van der Steege · founder, aida ads
What we need from you
Four things.
- Admin access to your own accounts, always in your name
- One person who can make decisions
- Your real numbers: margin, repeat purchases, what a customer is worth
- An answer within 2 working days when a question is holding up the work
How we charge
A fixed monthly fee.
We work with a fixed monthly fee rather than a percentage of your media budget. That way our advice stays independent of how much you spend.
We work with clients from half a day a week. The more fixed hours you take, the lower the hourly rate inside that fee.
We start with three months, followed by three months’ notice. You keep your own accounts, without an exit fee. There is a one-off setup fee at the start.
Start with a look at your account.
Free. You keep the findings, even if we don’t end up working together.