Paid social
demand that isn’t there yet.
When people don’t know you yet, we help you reach them. Meta, TikTok, Pinterest and LinkedIn: the creative does the work, and the numbers show which creative to keep.
Before / after
Knowing which ad does the work.
Before
Three ads running for months, one of them carrying most of the results, without it being clear which one or why. Meanwhile the cost per result slowly goes up.
After
A steady flow of new creatives, a clear ceiling per result, and every week a clear answer to: which hook works, and what do we make more of?
What we run
Four platforms, one ceiling.
- Meta (Facebook + Instagram): the main channel for webshops and lead generation in the Netherlands. Advantage+ where it helps, a manual structure where that works better.
- TikTok: for products you can show in 3 seconds. Creator-style rather than TV commercials.
- Pinterest: long shelf life and little competition in the Netherlands, an often overlooked channel for interior, DIY and product discovery.
- LinkedIn: for B2B, when a customer is worth more than €5,000. Below that, the costs per impression usually make it hard to earn back.
How we run it
The creative does the targeting.
Volume over perfection.
8 new concepts a month. The hook makes most of the difference, so that’s what we test first.
One structure, few campaigns.
Broad targeting with pooled budgets, so the algorithm has enough data to learn from.
Judged on your numbers, not the platform’s.
Each platform counts its own results. We compare them with your own figures and the ceiling we agreed up front (see the measurement layer).
Clear moments to decide.
A creative that hasn’t reached the target after 7 days is switched off, making room for the next one.
AI disclosure.
Where AI-generated or AI-edited material is used in an ad, it carries the disclosure the platform requires. This also prevents rejections.
Every day we look at spend and cost per result per ad set for the accounts we manage. If a creative drops off, you’ll see it in the chat that day. A person decides what gets switched off.
What you get
Clear hooks, weekly updates.
- A creative queue with named hooks, so you know which idea is being tested
- A clear weekly update on what works and what doesn’t
- Copy and direction written for each platform
- The same weekly rhythm as every other channel we run for you
Our approach
“We let the numbers guide our choices.”
Verdi van der Steege · founder, aida ads
Result (anonymised)
A private clinic serving cross-border patients.
FAQ
Frequently asked questions.
Does Meta still work in 2026?
Yes, in a different way than before. Targeting options keep shrinking and the algorithm keeps improving, so the creative does more of the work. The focus shifts from fine-tuning audiences to making more and better ads.
How much budget do I need?
Ideally enough for around 50 conversions a week per ad set, so the platform has enough data to optimise well.
Do you make the creative yourselves?
Yes: concept, copy and direction. Filming with real people we brief and arrange, and we’ll be honest about what a creator can do better.
Can you compare it with Google Ads?
Yes, that’s why we run both against the same ceiling. Same number, same conversation.
What don’t you do?
We don’t do organic social, and we don’t run influencer campaigns as a stand-alone service. If we think a landing page holds back results, we’ll tell you first: often a CRO improvement comes before extra media budget.
Share your account with us.
We’ll look at what’s running and show you which creative is doing most of the work.
Let’s talk →