Knowledge Archieven

Knowledge

What advertising costs, what it earns and how you measure it. With numbers, a source and a date behind every claim.

27-10-2026

AI for Google Ads and Meta: why reporting and analysis is where it works best

Where AI really helps in Google Ads and Meta: reading, reporting and analysis through read-only MCP connections. The decisions stay with a person.

21-10-2026

What Google Ads costs depends on click price, budget and who runs your account. Measured click prices and what to ask an agency before you sign.

We’ll tell you what you’re paying per result, what’s measured wrong, and the first 5 things we’d fix. Free, no strings.