CRO & landing pages
make the most of the visitors you already have.
Landing pages, forms and checkouts, built around the decision your visitor is trying to make. Improving your conversion rate is often more effective than increasing your budget.
Why it pays
The numbers
With a conversion rate of 2%, 98% of the visitors you paid for leave without taking action. Improving the page helps every euro you spend on traffic.
Before
More budget, the same page, and a cost per result that slowly goes up.
After
The same budget, a page that answers the visitor’s main questions before they scroll, and a cost per result that comes down.
What we do
Built per campaign and intent.
- Landing pages: built per campaign and per intent, rather than one page for every ad.
- Funnels and forms: fewer fields, better questions, and a qualifying step where lead quality matters most.
- Checkout and product pages: for webshops, the last three steps, where most visitors drop off.
- Persona walkthroughs: before a page goes live, we go through it as the visitor: what do they want, what are their concerns, what’s missing?
- Testing: A/B testing where the traffic allows it. Where it doesn’t, we’ll tell you, because below roughly 100 conversions per variant a test rarely gives a reliable answer.
How we run it
Data first.
Data first.
Where do people drop off, on which device, at which step? We start with the numbers.
One hypothesis at a time,
written down as a claim that can turn out wrong.
Build.
Page or template, live on your own stack — WordPress, Shopify, Webflow or a static build.
Speed counts as conversion.
Core Web Vitals are part of the job from the start: a slow page loses visitors before they’ve read anything.
Measure, then decide.
Every page goes live with measurement in place, so the next decision is based on data.
What you get
Yours to keep.
- Pages that stay yours, on your own platform
- The reasoning behind every change, in writing, so every test teaches you something
- Copy, structure and direction from the same people running your ads, so the ad and the page tell the same story
- An honest view, including “this page is fine, the opportunity lies elsewhere”
Measurement layer
“Good decisions start with reliable measurement.”
Verdi van der Steege · founder, aida ads
Result (anonymised)
An accredited IT education provider.
On one landing page, 87% of the layout shift came from the cookie banner: the button people wanted to tap moved just as they tapped it, on the client’s most valuable traffic. A CLS of 0.42 against a threshold of 0.1. Fixing that is more effective than buying extra clicks.
More cases →FAQ
Frequently asked questions.
How long does a landing page take?
10 working days from brief to live, as long as the content and access are ready.
Do we need A/B testing?
Only with enough traffic. Otherwise it works better to make one well-reasoned change and compare the period before with the period after: not perfect, but honest.
Can you work on our existing site?
Yes, and usually that’s the best choice. A new page is a means, not a goal in itself.
Who writes the copy?
We do — in your voice, in Dutch or English, matched to the ad the visitor clicked.
What don’t you do?
We don’t build complete websites or brand sites. We don’t run tests that can’t give a reliable answer. And we make sure measurement is in order before building a new page (see the measurement layer).
Share the page you’re advertising with.
We’ll show you what may be costing you conversions, and what’s already working well.
Let’s talk →